Impact of Advertising on the Youth

Positive Effects Of Advertisement On Kids †¢Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise. †¢Convincing ads, which center around healthy food products, can help improve the diet of a child, if they are attractive enough. Negative Effects Of Advertisement On Kids †¢Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not.The little ones tend to get adamant, if they are not bought the product. †¢Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negatives. †¢Many advertisements in the present times include dangerous stunts, which can be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. †¢The flashy advertisements broadcast in television generate impulse shopping in children. Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy. †¢The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials. †¢Advertisements have an indirect effect on the behavior of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in the commercials. †¢The personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent. Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children's TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. Positive Effects of Advertisements on Kids 1) Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise. 2) Convincing ads, which center around healthy food products, can help improve the diet of a child, if they re attractive enough. Negative Effects Of Advertisement On Kids 1) Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if the product is not bought for them. 2) Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negatives. 3) Many advertisements in the present times include dangerous stunts, which can be performed only by experts.Even though the commercials broadcast the statutory warnings with the ad, kids often try to imitate the stunts at home , with fatal results. 4) Flashy advertisements broadcast in television generate impulse shopping in children. 5) Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy. 6) Kids usually get more attracted towards costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful ones that are not shown in the commercials. ) Advertisements have an indirect effect on the behavior of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in commercials. 8) The personal preferences in clothing, toys, food and luxurious of children are altered by advertisements, to a great extent. 9) Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children’s TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely.

Arranged vs Love Marriages in India

Arrange Marriages vs. Love Marriages Survey by NDTV NDTV commissioned Ipsos, a leading market research agency, to conduct fieldwork for this opinion poll from a sample size of almost 30,000, covering as many as 125 out of the 543 Lok Sabha seats in the 18 big states. The poll was carried out in 125 constituencies spread over 18 states (these account for over 20% of the 543 Lok Sabha seats). Each Lok Sabha constituency was selected using a statistical formula based on voting patterns of 2009 Lok Sabha Elections.In each Lok Sabha constituency, two to three assembly segments were selected at random where approximately 100 interviews were conducted in homes. For the voting intention question, the respondents were given a mock ballot paper on which the symbols of the parties were set out. They were asked to mark their preference on the ballot paper and then place the ballot paper in a mock ballot box. Source: http://www. ndtv. com/article/india/ndtv-mid-term-poll-does-india-still-want-arr anged-marriages-260295 Survey by Shaadi. com In May, 2011, India’s largest Matrimonial website, â€Å"Shaadi. om†, published the results of a huge marriage based survey that they conducted with research agency IMRB. The Indian marriage survey was based on the opinions of around 150,000 users of the site in 300 Indian cities and towns. Site users, especially NRIs, from UK, US, Australia and Canada were also surveyed. 62% of the respondents were male, of these, over 50% were in the 26-35 age group. In the words of the website, the objective of this large survey was to â€Å"try and understand the psyche of an average marriage hopeful and the way matchmaking trends are changing and evolving†.Listed below are some of the key findings of the Indian marriage survey (â€Å"Shaadi Aaj Kal†). Note that since this is a survey of internet users, the respondents tend to be more tech savvy, better educated, and more urban centric than the average Indian. 1. A large nu mber of women (54%) prefer to stay in a â€Å"joint family† after marriage as against only â€Å"21%† who prefer to stay in a nuclear family. A joint family provides a support system for the married couple. Surprisingly, in a similar survey in 2004, only 40% of the women wanted to stay in a â€Å"joint family†. 2.Almost 50% of the respondents said that they would marry their partner even if they did not get along with their future in-laws. 3. 85% of the male respondents wanted their future wives to work after marriage. Since the respondents are mainly urban centric, this is not surprising; although a high figure of 85% is refreshing. 4. 69% of the women want their partner to be better educated than them, whereas only 10% of the men wanted their potential wives to be better educated than them. This does not mean the Indian male is entirely chauvinistic; 62% of the men would prefer their future wives to be as educated as them. 3% of women and 40% of men would pref er their future partner to be a postgraduate. 5. 34% of the women respondent did not mind marrying a partner who made less than them. The percentage for men was 94%. 6. 72% men prefer to marry a girl who is younger than them. 89% of women prefer to marry a man who is older than her. 7. Men (62%) prefer larger families as compared to women (38%). 70% of the women felt that raising a child is time consuming and 58% also thought that raising a child is a serious commitment. 8. Which celebrity would make the ideal father?Surprisingly, almost 40% of the respondents felt that Salman Khan, the die-hard bachelor, would make the ideal father. At second place is the other bachelor icon, Rahul Gandhi. 9. 47% married couples in India discussed their past relationship before marriage. This trend was more prevalent in East India. Bulk of these couples (66%) wanted to reveal their past relationships because they did not want it to affect their future 10. 49% of the men wanted a â€Å"fair complex ioned† bride. This is up from 41% in the 2004 survey.Women, on the other hand, are more accepting of dark skinned men, with 65% saying that the color of their husband’s skin is not important. 11. For young urban Indians caste is not as important as it used to be. 54% men and 46% of the women said caste was not an important parameter in their selection criteria. for them, finding a compatible partner is more important than finding a partner from the same caste. 12. 69% of women would prefer it if their partner worked for a private sector organization. 13. A large majority of women (90%) were willing to relocate to another country if their husband’s job required them o relocate. 14. Couples are become pragmatic about marriage. 70% of the women and 62% of the men were comfortable with the idea of pre-nuptial agreements. Census data for Indian Marriages: http://censusindia. gov. in/Census_Data_2001/Census_data_finder/C_Series/Age_at_marriage. htm Survey by ZEE NEWS T he survey of women in the age group of 20-30 carried out in various cities, including the four metros, by leading matrimony portal Bharatmatrimony, also revealed that 59% of the respondents consider parent's decision the most important priority in finalising marriage.Only 20% of the respondents felt that profession was the most important aspect in finalising their life partner while ten% said caste was the most important priority and 11% said family nuclear or joint family – was the most preferred. About 49% preferred arranged marriage while 33 per cent ‘arranged love marriage' and a meagre 18% of the respondents favoured ‘love' marriage. The survey titled â€Å"Woman and Marriage† was conducted by ahead of the Women's Day and 1,058 respondents were covered in Chennai, Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, Madurai, Mysore, Tiruchirappalli, Coimbatore and Jaipur, a release said here today.On the right age for a woman to get married, about 71 pe r cent said 21-24 was the ideal age for marriage. Interestingly, the survey said that about 93% of women were interested to study or work after marriage. The survey also said that about 55% women prefer to search life partners through contacts via friends and relatives. Source: http://mm. bharatmatrimony. com/featured-story/527-bharatmatrimony-exclusive-parents-day-survey Survey by Bharat Matrinomy Young Indians believe their parents wouldn’t mind taking a backseat when it comes to their marriage decisions! 66% of Indian parents believe that their children will not tie the knot with a partner not ‘blessed' by them.  ·83% believe that online matrimony gives them more choices and selection in partner search.  ·Amitabh Bachchan & Jaya Bachchan were the most famous Bollywood couple in India, followed by Kajol & Ajay Devgan. The winds of change are indeed sweeping the institution of matrimony in India. Parents as well as unmarried men and women are being influenced by th ese changes, a comprehensive Parents Day online survey involving more than 15400 members of BharatMatrimony has revealed.The findings of the survey conducted by BharatMatrimony to commemorate Parents Day on July 24th this year and released to the media today offered interesting insights, trends and rare nuggets of information about how the youth regard marriages and the role of parents with respect to important marital decisions. When asked whether the views of Indian parents are changing today, 67% of the unmarried respondents said yes and only 13% disagreed while the remaining said neither yes nor no. Yet another change in attitudes was the growing trust in online matrimony.Nearly 83% believed that online matrimony gave them more choices and selection when it came to partner search. Nearly 67% also believed that online matrimony empowered women to make their own choices in marriages. In fact, 47% also felt that marriages arranged through matrimony websites had the same success rat e as traditional arranged marriages. Mr Murugavel Janakiraman, Founder-CEO, BharatMatrimony, commented: â€Å"While the surveys have revealed useful nuggets of information and insights into marriages and its changing facets, people in India continue to see marriage as a sacred bonding where parents have a very special role to play.It is best performed with the blessings of parents, an overwhelming majority feel. However, the survey also proved that more and more unmarried people along with their parents believed in the convenience and wide selection of partners provided by Online matrimony. The new ways of thinking have not diluted the traditional respect and sanctity accorded to marriages in general. † Confirming the special bonding Indians have with their parents, an overwhelming 90% of the unmarried who took part in the survey believed in getting married with the blessings of their parents.About 57% also said that they would not go ahead and marry a person of their choice against the wishes of their parents. 20% however said that they would go ahead despite parental opposition. Nearly 35% said that their parents would be ok with any choice they made; 40% said that their parents would be ok if it was within their religion; only 17 % said that their parents would insist on finding a match for them. Interestingly, 59% thought that a marriage arranged by the parents was better because of their experience.Nearly 76% of the parents who took part in the survey believed that their children would get married only with their blessings. 66% of the parents felt that marriages arranged by them would prove more successful as they had more experience! Again, a similar percentage of parents believed that their children would not disregard their advice and tie the knot with someone they didn't approve of. About 16% of the parents believed that they wouldn't be able to influence marriage decisions! When asked, ‘what do you think are your views on marriage? 20% o f the parents said that they would be ok with any choice made by their children; 23 per cent were also ok with the idea if the partner belonged to the same religion. However 23% insisted that important decisions like this were better left to them. 33% preferred to play a supporting role only, whatever be the decision. At the same time, 76% of the parents who took part in the survey believed that in general the views of Indian parents on marriages of their children were changing. Source: http://mm. bharatmatrimony. com/featured-story/527-bharatmatrimony-exclusive-parents-day-survey

Hamlet Act 5 Scene 5 Analysis Essay

Give me your pardon, sir. I’ve done you wrong. But pardon ’t, as you are a gentleman. †¦Ã¢â‚¬ ¦ That I have shot mine arrow o’er the house And hurt my brother. Since Hamlet somehow knows this fencing fight is not only a simple competition between him and Laertes, Hamlet understands that why Laertes needs to fight with him, which because Hamlet killed Polonius, who is Laertes` father, by accidentally. â€Å"I here proclaim was madness.† In terms of anagorisis, Hamlet tells Laertes that the murder was not done by Hamlet`s consciousness, but rather by his madness. In addition, this is the first time in the whole play since Hamlet knows the truth from the ghost and he acts straight, Hamlet convince that he is mad and acts stupidly (killed Polonius) consequently. Hamlet hopes that Laertes can understand it is not Hamlet`s fault or guilty of killing Polonius and removes himself from the responsibility. â€Å"If’t be so, Hamlet is of the faction that is wronged.† In terms of metaphor/personification, Hamlet indicates that he is the victim of his mental illness so that he was controlled by it and killed Polonius. â€Å"His mad ness is poor Hamlet’s enemy.† In terms of personification/analogy, for Hamlet, he thinks he is not the one who should be blamed or punished rather his madness should be blamed as Hamlet`s enemy. â€Å"Let my disclaiming from a purposed evil Free me so far in your most generous thoughts That I have shot mine arrow o’er the house And hurt my brother.† In terms of analogy, Hamlet hints at Polonius` spying in Gertrude`s closet when Hamlet killed him by using â€Å"a purposed evil† and describes Polonius was accidental killed by him by using â€Å"I have shot mine arrow o’er the house And hurt my brother†, which â€Å"the house† means Gertrude`s closet. Originally, Hamlet thought the guy who hid behind the curtain was Claudius, and Hamlet promised that if Claudius has done something badly, he must kill Claudius. However, he did not know the guy behind the curtain was Polonius instead of Claudius. Plus his madness, he killed Polonius immediately by mistake, which it is the same as  shoots a narrow and accidentally hurts Laertes (because Polonius died). Overall, in this soliloquy, Hamlet basically apologizes for how he has hurt Laertes, but agrees to the fight anyway because he is using it as his reason to murder Claudius to get his revenge.

Corruption and Brutality in Department of Corrections Dissertation

Corruption and Brutality in Department of Corrections - Dissertation Example Therefore, to develop strategies to effectively reduce the occurrence of corruption and brutality in corrections, more research is needed. As mentioned above, corruption in corrections may take many forms. For example, perjury is a form of corruption among corrections personnel. Perjury involves the untruthful testimony of corrections personnel regarding an incident or inmate, including falsifying reports or lying during questioning. Perjury is often associated with brutality, another form of corruption in corrections. Other types of corruption include using drugs or introducing them to a corrections facility, sexual acts involving inmates and corrections personnel, and the misuse of confidential information. Theories of Corruption A variety of theories attempt to explain why corruption exists in corrections. Corrections agencies often explain corruption as the act of a â€Å"rotten apple† or â€Å"rogue officer†. This explanation may reduce any angry response from the public; however, it is not a reasonable explanation for the occurrence of corruption in corrections. A more accurate explanation may be the theory of â€Å"occupational socialization†. According to this theory, corrections personnel are exposed to numerous and varied criminals which, by its very nature, can lead to misguided attempts of control and opportunities for improper conduct by corrections personnel. The â€Å"adrenaline factor† may also play an important role in corruption among corrections personnel. Loss of control and lack of good judgment lead to corruption under this theory. Another possibility is that a combination of factors can lead to corruption in corrections. More research is absolutely necessary in order to understand what causes corruption among corrections personnel and to develop effective strategies and techniques for reducing it. Brutality Corrections brutality has been defined as excessive force, name-calling, sarcasm, ridicule, and disrespec t. Other definitions have simply used a vague definition as â€Å"any violation of due process†. Excessive force definition is â€Å"excessive violence, to an extreme degree, which does not support a legitimate police function†. When an inmate charges brutality, they may be referring to a number of things. Corrections perjury and brutality go hand in hand, as officers who commit brutality will most likely lie on the stand to prevent the possibility of a lawsuit or departmental charges. The reasons why an officer might engage in this kind of conduct are many: a small percentage may have been attracted to corrections work for the opportunity to enjoy physically abusing and hurting somebody; an officer may come to believe â€Å"it’s a jungle in there†; and, an officer may be provoked and pushed beyond their mental endurance. The most common reason is occupational socialization and peer support. One common belief is that it’s necessary to come down har d on those who resist authority because they may kill the next officer who tries to discipline them so you have to â€Å"teach ‘em a lesson.† Criminal justice experts are divided over whether racial differences exist with respect to use of force, but more research is needed to explore this.

Case Study on Synaptic Corporation Essay Example | Topics and Well Written Essays - 2000 words

Case Study on Synaptic Corporation - Essay Example This essay is on a case study of Synaptic Corporation, which is a company that develops drugs. The company’s staff is broadly divided into two: Information management and computational scientists. The Company faces cultural challenges and lack of proper communication and coordination between the two teams. This results to several risks within the Corporation. This essay identifies the risks facing the Information management process and their respective tools as recommended by the hired consultant. To be able to fully give the solutions to the issues that are plaguing Synaptic Corporation, as a consultant, I would like to point out some of the risks that from my analysis and research, seem to be affecting the company. These types of schedule risks are quite common; they are defined to be slips in schedule as a result of aspects that are at least ostensibly under the project’s control. More than half of the scheduled risks are represented by delay risks. There are about f our types of delay risk. They include hardware, parts, information, and decisions. Main sources of delay with regard to parts are problems to do with delivery and availability. Delays may also be as a result of available parts that did arrive at the required time although they have been discovered to be having defects. For example in the current case, the Information Management complains that the scientific software development presented to them by the Computational biologists is defective and that it does meet the standards of the company apart from being incompatible with the company architecture. This therefore causes the Information management to delay in making decisions that are critical to the operation of the corporation based on what the computational scientists have to present. Another case in the delay category is information type of delay. Both misunderstandings and communication time lags may result to information delay. In other cases, there can be interruption in the delivery of required reports as well poor access to the relevant information (Kendrick, 2009, p. 72-73). In the synaptic case, there is delay risk as a result of information based delay. This can be deduced from the explanation given by the Information Management managers. They assert that the computational team does not make consultations with them early enough (indicating communication time lags). Apart from this, the computation scientists are blamed for submitting an end product to the Information Managers which requires which does not give the latter sufficient time to switch to a new set of servers on a deadline that is too tight. They also claim that doing all this requires both planning and budgeting that should have been done earlier. This clearly points out an element of information delay due to communication time lags between the two groups. On the other hand, I have found out as a consultant that computational scientists are complaining of the Information Managersâ€℠¢ slow pace of development and perceive their demands about documentation and governance as bureaucratic and uneconomical. In their view, the Information managers are behind the technology curve. This from my point of view as a consultant is a clear show of misunderstanding between the two groups, which are the key cause delay risk in fulfilling the objectives of the corporation. The other cause of delay risk is the hardware that is required to ensure that project work has been performed. These include both equipment and systems that may be late (Kendrick, 2009,

Discussion Assignment Example | Topics and Well Written Essays - 250 words - 36

Discussion - Assignment Example The presentation’s ideas on motivation are impressive. The knowledge of internal and external motivation can help people know how to control the impacts of undesirable sources of motivation (Adams 24). This knowledge is important to people especially students because of the negative effects of peer pressure. The anecdote of brick walls is suitable in the discourse of prioritization, adjustment, and redirection of an individual’s attention and energy. The presentation’s exposition on time management has valuable information. The six components of time management are workable and individuals can cultivate and master them without difficulty. I think the idea of self-assessment can be instrumental to an individual when taking stock of the areas in which they have been wasting their time and conceptualize ways of closing those loopholes. It is intriguing to know that there exists hidden time. This is the last thing that could have occurred to me and it is an idea that can be investigated further (Adams

Justice process in the USA Essay Example | Topics and Well Written Essays - 1500 words

Justice process in the USA - Essay Example It is a law in the United States of America that the first appearance of the defendant should occur within detention hours; the amount of time varies depending on a specific state. It is during the first hearing that the court will settle on whether the defendant is eligible for release or should post bail in the first step. In case bail is required, the court decides on the amount the defendant is to part with depending on several factors that include:  It is a law in the United States of America that the first appearance of the defendant should occur within detention hours; the amount of time varies depending on a specific state. It is during the first hearing that the court will settle on whether the defendant is eligible for release or should post bail in the first step. In case bail is required, the court decides on the amount the defendant is to part with depending on several factors that include:  Ã¢â‚¬ ¢ Crime severity†¢ Possibility that the defendant may flee†¢ Criminal records that have been in existence in prior court will move to appoint an attorney to stand in for the defendant in the event that the defendant has no counsel.  The following hearing is called the preliminary examination/ hearing. During this hearing, the presiding judge will have a look at the evidence or exhibit availed by the prosecution and decides on a determination whether there are a committed crime and enough evidence available to defend the assertion that the suspect committed the crime. The evidence should be availed to a grand jury; the grand jury issues an indictment or in other terms –a formal accusation- before the procession of the trial.  Upon issuing an indictment by the grand jury or the prosecutor decides to proceed, the court will set a hearing session to establish whether a bail may be set and the cost of the same.  Considering the kind of offense, the defendant can be arraigned in a court of law. An arraignment right may be waived by th e defendant.  

Families Coping with a Deaf Child Essay Example | Topics and Well Written Essays - 2500 words

Families Coping with a Deaf Child - Essay Example Children may be either deaf, Deaf, hard of hearing, or have acquired deafness. The deaf are those who are unable to hear speech without the use of a hearing aid. Deaf (i.e. with a capital D) refers to users of sign language who also share a common â€Å"heritage, social afflilation, educational background, experience of oppression and culture† (NCTSN, 2004). In other words, whereas the ‘deaf’ are an audiologically distinguished group, the ‘Deaf’ also indicates a sociolinguistic and cultural affiliation. Although the deaf cannot hear, many tend to have sharper visual skills instead (CHS, 1998). Those who are ‘hard of hearing’ have a mild to moderate loss of hearing (or reduced hearing acuity) so can communicate without amplification to some degree. And, the loss may be either permanent or fluctuating. Acquired deafness occurs when the hearing loss begins at a later stage of the child’s development or in adulthood. Permanent loss of hearing affects is known as ‘sensorineural hearing loss’. It is caused by damage to the inner ear, or the auditory nerve as a result of infections, medications, being exposed to loud noise, head injuries, or due to defective genes. (Chandler, 2001) Infections to the middle or outer ear are more common, especially in children, but the accompanying hearing loss, known as ‘conductive hearing loss’ is treatable and therefore not permanent. Middle ear infections (otitis media) are caused by bacterial/viral infections and are actually common in young children. These parts of the ear can also be affected by excessive wax, presence of foreign bodies or auditory canal swelling. A combination of sensorineural and conductive hearing loss can also occur. There are two complications in providing accurate statistics of the number of deaf children. Firstly, there are varying definitions, and degrees of

Health care sector Essay Example | Topics and Well Written Essays - 500 words

Health care sector - Essay Example Core Medicos has thus implemented a multi dimensional, extensive marketing policy which helps us achieve various goals. Our marketing experts leverage technology to the fullest and exploit all sorts of mediums to reach out to the masses. Whether it is print, electronic or online or marketing pros use them in the best possible manner to achieve effective communication with our target clients. At Core Medicos we aim at adapting a global marketing plan. Our marketing plan is not only aimed at our promotion, but also at spreading awareness about various aspects of health and hygiene. We have spearheaded various campaigns on essential health procedures, vaccinations etc. This multi purpose plan not only helps us in getting in contact with our customers effectively but also in realizing our mission of eradicating various ailments. Our action plan has given a great impetus to the health sector as a whole. Not only in terms of technology, Core Medicos has also pioneered numerous successful campaigns and initiatives in the filed of research and development. Our multi purpose strategies not only help us in achieving our various financial and social targets but also in contributing effectively towards development in health sector. Health sector is an extremely dynamic sector which requires constant action towards updation and improvement in various regards.

Why Beloved Should Still Be Taught in Schools Essay Example for Free

Why Beloved Should Still Be Taught in Schools Essay The concept of having Beloved banned in public schools is just a ludicrous idea and should be removed by the schools that currently enforce it. Although many students may not like reading, the book helped me realize the importance of the things I take for granted after reading the book. Beloved should still be taught in schools because of the major values it teaches including racism, family, and the true meaning of freedom. Beloved helps recognize the true meaning of freedom due to the many past experiences that are played out in the story. An example of freedom in the book is how harsh and cruel schoolteacher was to all of the slaves on the plantation. From Mr. Garner to schoolteacher, the conversion was horrific. Mr. Garner treated his slaves with respect and even gave his slaves last names, something that they had never had before. The chokecherry tree is a significant piece in the story because it is a collection of scars from all the whippings that Sethe had and is a memory of everything that she wen t through when she was still a slave. All the whippings that she received from schoolteacher align into the shape of a chokecherry tree. A final point of slavery is how Halle worked to buy Baby Suggs her freedom. After many years on the plantation and excruciating pain, Halle thought it was only right to free Baby Suggs from Sweet Home. Another important lesson that the story teaches is the value of family through the events that occur at 124. For example, the character Paul D is a character that falls in and out of the story. In the beginning of the book, Paul D temporarily stays with Sethe setting the tone that Paul D, Sethe, and Denver could all work together as a family. â€Å"The shadows of three people still held hands. (Morrison 49) As explained in the quote, the three of them held hands via shadow when they went to the carnival and seemed like everything would work out in harmony, all until Beloved was brought into the picture and throws off the balance in the house. The importance of family is also explained when Denver, Beloved, and Sethe develop a relationship upon each other developing the concept of she is â€Å"mine†. â€Å"You are mine†,( repeated three times by each character)( Morrison217) A final example of love for family is the point in the book when Sethe killed Beloved for her wn benefit to protect Beloved from being raised into slavery. A final example of why Beloved should still be taught in schools is because of the various points of views that it has on racism which is what connects all the characters in the story together. Sethe had been raped, robbed of her milk, and conditions forced her to kill her daughter Beloved. Paul D had been imprisoned in a cube in an all blacks prison after attempted murder, and Stamp Paid was forced to give his wife away to another white man who took his wife away for over a year. One of the racist events that occurs in the book is when Sethe was branded, lashed out, and thought of as a baby mill to her master thus putting her in inhumane conditions where she is treated and worked like an animal. Another incident of racism is when Sethe is at work and a woman is making racist remarks towards Sethe. A final example of racism in the book, is a time with Paul D where he is muzzled and gagged so he cannot speak or make any comments, putting him in poor work conditions and under schoolteacher’s rule, being treated like an animal. The poor memories that Paul D does not want to remember are stored in his â€Å"tobacco tin†.

The Role of Religion in the Middle East

The Role of Religion in the Middle East The Role of Religion in the Middle East Religion is one of the most powerful defining forces of a culture. For example, stores would be closed on Saturday in Israel because that is the Sabbath in the Jewish religion. The hijab fashions in Muslim nations find their origin in the Koran’s prescriptions for modesty among women. However, religion makes the most profound impact on a culture when it is sponsored by the State. For example, many Middle Eastern and African nations have adopted Sharia Law, where thieves are punished by losing a hand, adulterers are stoned to death, and those failing to conform to the dress code are lashed. Before the Muslim Expansion, the predominant religions of the region were Judaism, Christianity, and Zoroastrianism. Tribal religions and local deities were also worshiped, as monism was not yet universal in the region. During the early seventh century C.E., Muhammad and his soldiers of faith left the Arabian Peninsula and spread their faith throughout the modern Middle East and Asia Minor. According to Cleveland (2004), this was able to happen because the Byzantine Empire of the West and the Sassanian Empire of Iran were becoming weaker after decades of warfare (p. 6). Since the Emperors could no longer adequately defend their territories, it was the perfect time for the fledgling Muslim Empire to take its place in history. Curiously, there is a strong tradition in the West of viewing the Middle East as a monolithic people of Arab extraction that are culturally and religiously similar. Although Islam is the dominant religion in the area, there are certainly ethnic and cultural differences as to how it is practiced (similar to the cultures formed around the Catholic, Orthodox, and Protestant churches in predominantly Christian nations). The three states that will be examined in this paper are Israel, Iran, and Iraq: a Jewish state, a non-Arab Muslim state, and an Arab Muslim state. The choice of these countries will show the religious and cultural diversity of the Midd le East as well as explain how these forces clash when they come into contact. The Jewish State of Israel (formerly Palestine) is by far one of the most ethnically diverse nations in the Middle4 East. Because the Jewish people were scattered all over the world, today we have Jews with African, European, and Asian ethnic characteristics. At the beginning of Israel’s settlement, people had divided themselves by ethnicity, but today they are more divided by sect (degree of religious observance) and social class (Ayalon, Ben-Rafael, Sharot, 1991, p. 280). Shortly thereafter, they had to learn to work together because hostilities with their Arab neighbours threatened the existence of the new state. Suffice it to say, Israel had become accustomed to a siege mentality—segregating themselves from Palestinian and other Arab groups, creating a modern apartheid. Politically, their reasons for holding the territory and seeking foreign aid are rooted in the conviction that the land is theirs by right, as promised by God in their Scriptures (Cleveland, 2004, p . 240). There was also the very basic fear of facing extinction at the hands of an unjust government such as Hitler’s Germany and the pogroms sponsored by tsarist Russia. However, even within the Jewish community, there are several splits. According to Ayalon, Ben-Rafael Sharot (1991), there were reports of â€Å"numerous conflicts, some involving violent confrontations, between religious and secular Jews over such issues as public transportation on the Sabbath, opening cinemas on the Sabbath Eve, burning bus stations, displaying advertisements featuring women in swimming costumes or underwear, free movement of private transportation in areas close to religious neighbourhoods on the Sabbath†¦ and the question of who is a Jew† (p. 279). In Israel, there are those that identify as ethnic Jews even though they do not participate in the religious traditions of Judaism. With this question of definition, there is an implicit question of whether an individual can consider themselves Jewish if they do not identify with the teachings with Judaism. However, these questions have been rendered moot for Israeli citizenship, as non-practicing Jews were also targeted by major world government. For other religions, identity is determined by practice such as profession of faith, attendance at places of worship, and prayer. In other words, there is no such thing as a non-practicing Muslim. However, the Jewish religious spectrum is from Orthodox to the secular and non-practicing (Ayalon, Ben-Rafael, Sharot, 1991, p. 287). There are some Israelis that are atheist and do not observe any of the Jewish holidays or traditions and the Orthodox whose lives are still governed by laws written several thousand years ago. Most of Israel’s Jews fall somewhere in the middle, observing some of the traditions such as the Yom Kippur fast and Hanukkah. Around the time that Greece and Rome were building their sphere of influence, Iran (formerly Persia) was one of the most powerful empires in the world known for its progressive system of justice and great learning and recognized as the birthplace of Zoroastrianism, the Ba’hai religion, and Mithraism (which shares much in common with modern Christianity). Having a history of conquering and being conquered, the Iranian people were influenced by several cultural and religious traditions. However, since the twelfth century, almost 100% of the Iranian population embraced Islam (Cleveland, 2004, p. 33). Even so, the Iranians still resisted ‘Arabization’ and adopted the practice of their religion to Persian life and culture. For instance, unlike Arabs, most Persian Muslims are of the Shi’a sect. In addition, in pre-revolution Iran, professional women were not expected to wear the chador unless they were going to visit family friends or religious events (DeGroot, 2 007, p. 113). However, women of the lower classes were generally expected to wear them at all times. As we have mentioned before, there appears to be an inverse relationship between religious observance and income, which would explain this phenomenon. The Islamic revolution of 1979 was a strong rejection of Western power and the separation of the sexes in all social fields, though females are still allowed access to higher education. Given that the West equates itself with all that is noble and just, this was a surprising leap into backwardness, according to Western cultural commentators. However, to fully understand, Keddie Richard (2006) argues that we must take several factors into account such as the depressed standard of living for the middle class, rising unemployment and the decline of traditional values: â€Å"Once dependence on the West was associated with Western culture, and Western culture with moral decay, it was natural to seek Iran’s salvation not in the West ernization pushed by the shah’s regime but in a return to an idealized indigenous Islam† (Keddie Richard, 2006, p. 188). The revolution also brought about the enmity of Hussein’s Iraq as the Sunni leader was apprehensive that the Shi’a majority would stage a similar revolution and wrest power away from him—a factor strongly contributing to the Iran-Iraq War of the 1980’s (Cleveland, 2004, p. 415). This was quite a change from the past where the people were not very closely controlled by the government. When the Ottoman Turks ruled in Iraq, they confined themselves to the large cities and the people in outlying rural areas lived by their own rules more or less. Turning these pockets of autonomous tribes into a nation was far more difficult than any one administration could bring (Cleveland, 2004, p.204). In Iraq, there was always an enmity between the Sunni and Shi’a sects of Islam, and the nation was often beset with civil war. One of the more bitter cultural struggles are between those that want to adapt their faith to the modern era and the more conservative faction that want to preserve the social climate of their predecessors (Nakash, 2003, p. 262). Ethnically, Arabs comprise 80% of the population, however, slightly over half belong to the Shi’a sect and the minority were Sunnis. Sunni Kurds made up the remainder of the population, and they sought to remain culturally distinct from the Arabs (Cleveland, 2004, p. 205). Today, Iraq is occupied by the U.S. and a civil war between Sunni and Shi’a sects are raging. In sum, religion has shaped these countries profoundly. Israel attempts to expand its borders because her citizens believe that the land was given to them by God, Iran vacillates between modernization and radical Islam as many young Iranians have become quite progressive, and the Shi’a and Sunni Muslims of Iraq are engaged in a great battle for supremacy. In these regimes, there is no room for compromise on an international or social level because the current leadership and prevailing ruling class in each of these countries believes that they are on the right path. References Ayalon, H., Ben-Rafael, E. Sharot, S. (1991). Religious, Ethnic, and Class Divisions in Israel: Conversion or Cross-Cutting?. Tradition, Innovation, Conflict: Jewishness and Judaism in Contemporary Israel. (Sobel, Z. Beit-Hallahmi, B. eds,) New York: SUNY Press Cleveland, W.L. (2004). A History of the Modern Middle East (3rd ed.). Boulder, CO: Westview Press DeGroot, J. (2007). Religion, Culture and Politics in Iran: from the Qajars to Khomeini. London: I.B. Tauris Publishers Keddie, N.R. Richard, Y. (2006). Modern Iran: Roots and Results of Revolution. New Haven, CT: Yale University Press Nakash, Y. (2003). The Shi’is of Iraq. Princeton, NJ: Princeton University Press

An overview of IKEA

An overview of IKEA 1. Introduction Undoubtedly, in the modern, technological and developed world, IT defined as the storage, protection, conversion, transmission and retrieval of data, has a significant role in various important activities and contributes in industrial development. The usage of Information technology in businesses is a useful tool in managing and administering their regular operations and activities. An example of wise and effective application of IT into business is IKEA. IKEA is the worlds largest home furnishing retailer with stores located worldwide. Every year IKEA stores welcome 565 million visitors, while more than 450 million visits have been recently recorded to its website. The followed low-price strategy coupled with a wide range of functional, well designed products that satisfy every lifestyle and life stage of its customers, who come from every age group and type of household, is responsible for its rapid growth and its enormous success. 2. The company 2.1 Company overview IKEA began to design its own furniture in 1955 and opened its first store in Sweden in 1958. In 1959 it began to produce self-assembly furniture to lower freight chargers and other costs to retail customers, an approach that continues until today. IKEA now has over 200 stores in 30 countries. Each store has about 9500 items for sale. Its 2008 sales were over â‚ ¬20 billion. The company, over time has become a leader in its niche by the choices made in that process. Nevertheless, the IKEA uniqueness presents a formidable barrier to competitors- one that supply chain planners can look in creating their own business models. The â€Å"IKEA concept† guides the company. This concept is to make â€Å"well-designed, functional home furnishing products† at low, affordable prices. In fact, the design process for a new product begins by setting the retail price. It then proceeds to design production processes that meet the cost objective. Finally, the product is designed to IKEAs style standard. This standard omits cost-adding frills that add no value in terms of functionality. Each IKEA store carries -on average a selection of 12000 products, while the core rage is the same worldwide and independently of the store size. Managing over 200 stores spread in 30 countries worldwide and having 1,600 suppliers in 55 countries, requires apart from outstanding support staff, exceptional logistics and the best information systems. IKEA, in order to maintain an integral supply chain at its most efficient level, it must incorporate the right people, the high technology and the best information systems. 2.2 IKEAs timeline 2.2 SWOT Analysis 2.3 IKEAs challenges and goals The company requires the best tools available to ensure a faultless transition and has to be able to solve any problems as quickly as possible, particularly when it is the worlds leading home furnishing retailer. The rapid development of technology creates new standards and increases demands in planning process. The company has to be modernized and able to adjust quickly to changes, place additional pressure on the whole operation of the supply network and be innovator in using the most up to date information systems. Being sustainable should remain a central part of IKEAs image. Failure to deal with new challenges and problems that arise due to market forces and to various economic factors will cost IKEA in every area of its business. Hence, to ensure that this would not happen, IKEA needs to invest in IT, helping the company to adapt quickly and easily to the developing situations (agility) and face any problems occurred. Investing in IT can achieve: Increased visibility in the sales patterns of IKEA products. Improved forecast accuracy. Improved planner experience and productivity through exception-based management. Enabled the consolidation of supplier base with a focus on low-cost countries. Increased overall supply chain visibility and efficiency. 3. IKEA and IT 3.1 IKEAs major IT systems IKEA has many company-wide IT systems. These IT systems are facilities which aim to process data and provide meaningful information to users but each of them varies in function. IT systems are able to track data and information to all resources external or internal making possible design, production processes, distribution, retailing take place in the most productive and effective way. 3.2.1 IKEAs intranet: bringing people and information together In 1997 IKEA launched its intranet, IKEA inside.At its first steps it included useful information for co-workers and had a basic although unclear structure: content was static, interactivity inexistent but it improved through trying and learning. Through time the need to share the intranets content not just with IKEAs co-workers in the service office but also with the people working in IKEAs stores emerged. What was considered critical to success was the way the site would be set up in order to match the retail personnels needs and skills. In the following years IKEA replaced its traditional paperwork system with digital equivalents which led to great accomplishments, decreasing costs and time needed to complete different kind of tasks within company. Intranet offers a wide range of applications such as online surveys, details about products, company news, customer feedback, inventory and supply management tools and material concerning marketing. Hence, is considered by employees as their second hand that promptly provides them, whenever and wherever needed, with the necessary tools and information to perform their duties. Innovation and effort for improvement through intranet in IKEA never stops. Recently in May 2008 the Swedish company launched the ico-worker which houses information about employees and it is used in general as a digital human resource centre. Applications vary from managing retirement plans to requesting time-off and accessing online pay checks. This latest addition to intranet has saved hundreds of thousands of dollars and also many hours of work for IKEAs HR department. Through intranet IKEA has managed to decrease costs in departments other than HR. The intranet consultant, Toby Ward, mentions that IKEA US has managed through intranet to decrease costs more than $500,000 per year. More precisely, it has managed to decrease paper costs by $192,000, streamlining processes and self-serve process by $4,590, modernizing communication technologies -video conference to webex- by $90,000 and finally self-service HR by $219,000. The intranet team has accomplished not only to decrease costs but also increase sales by empowering employees and sales teams. It has succeeded this goal through delivering a highly focused on sales content. Employee discussion boards and provision of information concerning sales number and metrics are only some of the tools offered on a daily basis to employees working at IKEA. IKEA inside has managed to bring people and information together in the most productive way. Other companies use intranets as well without being merely as successful. What is the element that has ensured IKEAs intranet long term success? Is it a very sophisticated technology? The answer is that the key element to success has been the provision and ability to coincide the technology based system to the people it is meant to support. Technology was definitely not the sole focus when developing IKEAs information systems and especially intranet: The emphasis has been placed more to people rather than data or technology. Specifically, the IT was designed to enhance the connection between employees and data in respect to IKEAs people-centered culture. Beth Gleba, Internal Information Manager for IKEA explains that We are a people-based company. Face-to-face time is very important. Weve built our intranet to complement this. We dont want people to feel technology replaces but enhances our c onnection to one another. Working with our culture, not against it, has been key. The Intranet as part of IKEAs information landscape has been able to decentralize work, impact the bottom line, improve IKEAs financial factors and all that because people building the intranet right from the start had in mind that it should be more than its bits and bytes, it should be able to respond to peoples needs respecting their work culture. 3.2.2 IKEAs product information assistance (pia) One of IKEA ‘s key IT systems is PIA , Product information assistance which was introduced in 1998. This system has as a core objective to help administrate product information and is therefore useful for product development projects. PIA is provided with information by project teams and product developers. Input data include several kind of information about the product: sale price, expected cost, product composition, goals. PIA is also fed with information by other specialists at IKEA who provide details about suppliers, materials etc. Product developers are the main users of output information but all of IKEAs employees have also access to the system: they can either browse information or create documents such as internal reports. When we refer to product development at IKEA we should have in mind a fully vertical integrated system: A system that provides resources and coordinates the different stages of design, manufacturing, logistics, warehousing and finally exhibition in retail stores. So, behind each product there is a vast system of internal and external resources that interact one with another. Through PIA, IKEA has been able to perform miracles: It has been able to create products -like Lack, a simple table- that had a constant price for decades although the price of input materials has increased substantially. This accomplishment was possible with the use of PIA which has combined resources in different ways to reach the same result. PIA is responsible for collection, process and diffusion of the large amounts of information needed for each product, Lack as well, to both external and internal units. Of course PIA is not yet a perfect system. Certain limitations emerge from its direct and indirect connections its passive and active users but PIA is a system which constantly evolves with changing features and patterns getting better each time. 3.2.3 Supply Chain Management IKEAs supply chain follows the â€Å"philosophy† of make to stock. This means that products are not built upon customer request and thats why there is a large dependency on demand forecasts. In the past, there was a great degree of freedom concerning stock planning and replenishment at a regional level. Through time this has led to stock outs, overstocks and obsolete inventories. But this was not the only problem faced by IKEAs previous supply chain. The fragmented and unreliable information used -coming from manual work- created lack of trust between the different parts participating in the supply chain. Moreover problems in data maintenance were spotted as well as lack of the proper tools to handle deviations in demand. In order to address these problems IKEA decided to attain better control of the supply chain and improve performance. The new concept is being currently implemented and an important part of it is the IT technology being used. IKEA has reformed to a centralized planning organization with integrated planning processes and high data quality. APS (advanced planning systems) are tools used to help make decisions in this complex environment of global networks. The main idea is that one central planning engine includes all decisions concerning the supply chain: stock replenishment, sourcing, production and distribution decisions. The following figure shows the new planning concept where all forecasting activities are centralized and stock levels are under control through out the whole supply chain In the new global planning process corporate sales planning takes place first, its results are used as input in to the global need planning process. The next step is the capacity planning process and finally the planning of the distribution supply chain takes place. Most of the planning processes are supported by APS and the forecasting processes have been supported by JDA. The contribution of these two systems to the improvements described concerning the integration of the supply chain has been amazing. With the use of APS the number of forecasts has reduced from 120 to around 30 the average forecast accuracy has increased from 60% to 80% Several roles in IKEA‘s planning organization have been supported with up to date information concerning stock levels, replenishment needs and safety stock calculations. APS has improved supply chain planning in the following ways: It has helped reduce stock levels and improve services It has provided management of large amounts of data and run of â€Å" what if† scenarios to ensure the best decisions will be taken It has present results in an understandable way It has contributed to the improvement of the degree of automation planning and therefore has save time for decision making It has helped to balance the supply chain through coordination It has offered tools to detect and deal with planning problems in early stages It has improved the data quality In the year of 2001 IKEA has launched a new cooperation with JDA which in its turn provided a new solution to apply JDA Demand solutions on all company products in the international market. The primary objectives pursued by the company were to design a methodology to plan sales, to come up with real sales forecasts in order to determine capacity for stocks as well as plan for suppliers and estimate the transpiration costs. Due to this global supply chain planning system, today IKEA has the opportunity to manage its sales, capacity, inventory and distribution in an efficient and visible manner. This gives the company to better consider its sales prospects and improve the business operations as a whole. The reports state on the companys planning departments testifying about the efficiency of this method as it was vividly reflected in more accurate forecasts. 4. Future Challenges Over the next five years IKEAs strategy has been to keep expanding in the international markets which makes them to face new challenges, particularly with the distribution system. Such enormous growth urges the company constantly review its distribution structure and adapt it to the required needs. One of the primary moves the company should do is to reallocate its distribution structure in a way that the low-flow range will be stocked centrally for big regions and high-flows near to the appropriate market. Meantime, the company should work on increasing direct deliveries. The other upcoming challenge that the company is coping with is about organizing remote shopping over phone and Internet. Even though IKEA customers still prefer to visit the stores as it is a whole experience for them, however internet shopping and phone orders is on demand and in order to meet this expectations the company should find new and flexible distribution solutions. 5. Evaluation of the impact of IT in IKEAs success 5.1 ITs impact on IKEAs success As the globalization is increasing in the retail industry in terms of sales and supplies the significance of IT is rising substantially and is playing a vital role in managing the complexity of retail operations. Major retail industry players are willing to allocate larger amounts for IT costs as they realize the importance of its application in the business as it generates numerous advantages over the competitors and delivers value. IT has played a great role in IKEAs success and this is because the company was not merely integrating these systems into its operations but also combining them with its strategic goals. At the same time, IKEA was able to maintain successful in the market as it was evolving the IT systems in the company as the business was growing starting from simple and base systems to finding complex solutions to complex problems. 5.2 Competitive advantages from ITs implementation In this dynamically moving business environment it is a challenge for companies and organizations to sustain their competitiveness. Today by integrating IT systems in its everyday operations, IKEA has empowered its grounds in the market as these systems provide best information that the company needs to do its tasks more effectively. It has quick access to information and it minimizes the errors in business transactions. At the same time it serves as a powerful competitive tool for IKEA to interact with its customers, supplier and employees in an effective manner that contributes to a mutual benefit by making its stakeholders loyal to the company. Today, due to its successful Supply Chain Management system IKEA is able to achieve cost benefits and offer reduced prices to its customers. At the same time the implementation of Supply Chain Management system in its global planning has given IKEA the opportunity to reduce its stock level and increase the service level. This in its turn contributes to the overall satisfaction of the company clients and supplier. Contrary to its competitors, IKEA is able to detect and cope with problems related to the supply chain at an early stage which helps the company to have a balanced chain. It also has accuracy in its forecasts and better visibility and efficiency in its overall chain. In summary, the IT implementation in various business operations gave number of competitive advantages and benefits to IKEA. Today the company has improved its overall operations in the market and runs the company with a better and global view. These IT initiatives gave the company long-run significant competitive advantages in the market that will contribute to improved profits. 5.3 Lessons learned from IKEAs IT applications IT systems became the heart of IKEA operations and it plays an important role in alleviating pressure points in its business transactions. On the other hand, those companies who do not manage their IT systems effectively it becomes a problem rather than solution, especially when a retail industry player has to deal with advanced planning and scheduling systems, merchandizing and inventory management systems. However, these systems play crucial role in retail operations and when the company uses it effectively, it can improve efficiency and increase revenues. In IKEAs example we learn that the company matched its IT systems to its existing culture and found success in its initiatives. Their objective was not to create a sophisticated systems but systems that could promptly respond to the employees, suppliers and customers specific needs. One of the success factors that have to be taken into consideration was that IKEA did not compromise its corporate culture by using information technologies. The company was aware that these systems exist to support people and not the technologies. They understood that those tools should not have negative impacts on healthy and powerful organizational culture as these tools are not capable to replace the nuances of the human experience. Another important aspect that has to be taken into consideration is the change management in IKEA, when implementing new IT projects. Most of the IT systems integrated by IKEA have been implemented successfully as the company spent money and efforts to support workers to adapt to methods and tools by creating awareness and interest among the employees, trying out the solutions and adapting to the change. 6. Conclusion Undoubtedly, effective use of modern IT can be seen as a requirement to succeed in the markets. Information technology secures the efficient information flow needed to develop and support a growing IKEA. IT has the ability to support a global organization such as IKEA with business solutions and services that keep the company running and to develop the way the company does business by supply quick, lean and user-friendly IT services rather than just technology. IT offers countless opportunities to simplify, streamline and improve every aspect of IKEA operations. Most of the specialized jobs and projects are based in the IKEA IT centers, but IT support functions are needed in all parts of the company. Historically, IKEA has developed many of its own IT-solutions and stands as a model for various businesses worldwide. In the future, considering the globalization, internets expansion and technological growth, the role of IT will be even more critical. Given that IKEAs personnel has been proved through the companys long history as a solution-oriented and creative organization with a genuine interest in the overall success of IKEA as a home furnishings company, the future of IKEA is even promising with its IT systems to be the shortcut to success. 7. References Ward T., Sales intranet case study: IKEAin http://intranetblog.blogware.com/blog/_archives/2009/4/14/4153375.html Paul Chin, 2009. Inside IKEA ‘s human intranet approach at http://www.intranetjournal.com/articles/200908/ij_08_21_09a.html . Baraldi E. , Waluszewski A. 2002. Information technology at IKEA: an â€Å"open sesame† solution or just another type of facility? In http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6V7S-4C7VXV7-3_user=10_coverDate=09%2F30%2F2005_rdoc=1_fmt=high_orig=search_sort=d_docanchor=view=c_searchStrId=1206222647_rerunOrigin=google_acct=C000050221_version=1_urlVersion=0_userid=10md5=101bf0153f4fccb85d75fc95846140f2 The table was extracted from Jonsson P., Rudberg M. , Holmberg S. Global supply chain planning at IKEA in http://www.plan.se/files/Jonsson_Rudberg_Holmberg_08.pdf

USA English Language :: Communication, World Language

It is accepted that the use of English language has increased steadily in the last 50 years all over the world. English language is important for travelling involves package holidays, sporting occasions, business meetings, international conventions, military occupations, academic conferences and transportation and lodgings (Crystal 2003). Some people believe that the USA economic power influenced spread of English by majority of institutions and other areas, such as UN, Hollywood and TV programmes. On the other hand, other people claim that language of English already have been used by majority of countries which is colony (Crystal 2003). This essay will firstly describe how economic power of the USA influence on spread of English to the world. Secondly, essay will point out opposing arguments that the colony of Britain. This essay will argue and indicate that truth of situation that the US English is the dominate world language nowadays. This economic power influenced institutions and organization and another area. First of all, significant number of institutions such as UN (United Nations) and IMF (International Monetary Fund), WB (World Bank) is managed their language by US English. Crystal (1997, p8) describes how â€Å"85% of international organizations now use English as one of their working language†. Therefore, 99% of European organizations are made a recent yearbook of international associations by English (Graddol, 1997). Therefore, it is clear insistence that US English is dominant world language and it affect in politician and economic of significant number of countries. In addition, there are corroborating evidence which is English of the USA is predominance globally. In 1951, Civil Aviation Organization agreed that English should be the international language for pilots and controllers (Crystal, 2003). This means that if more than one language were in use, it may cause misunderstanding. Consequently, hazard of accident would be existed. For example, in 1977, there is fearful cases the crash of two Boeing 747`s in Tenerife (Crystal, 2003). This figure indicates that US English is existed as international language closely in our living. Besides, it is believe that Internet facilitate to extend USA language. According to Crystal (2001) said that 64% of Internet hosts are to be found in the USA. Moreover, Crystal (2001, p121) pointed out: To study molecular genetics, all you need to get into Harvard University Library, the Internet and World Wide Web really only work as great unifiers if you speak English. These evidences also indicate that the dominance of the language is verbal communication of USA.

Bruce and Clark Essay -- essays papers

Bruce and Clark To the ordinary citizen of any given suburb, town, or city the names Bruce and Clark do not particularly stand out to be special or significant. If one was to ask an ordinary citizen if he or she had heard of Batman and or Superman, one could bet that those names would be labeled as special and significant. Bruce Wayne and Clark Kent otherwise known as Batman and Superman have lived in America's comic books, movies, cartoons and hearts for well over fifty years. Protecting the streets of Gotham City and Metropolis, these crime fighters have given a great deal to humanity, and although they have many similarities, their childhood and upbringing are quite different. Batman and Superman have basic hero similarities. Costumes, secret identities, and love for cheesecake . . ., ok so not the cheesecake, are obtained by both. Looking a little deeper than surface information, both heroes' parents passed away when they were very young. Batman's parents died by the hand of a petty thief in a robbery turned sour, while Superman's ferternal parents blew up on their home planet Krypton. Another event shared by the soldiers of justice is the fact that both were influenced by their father to become crime fighters. Clark Kent's father asked him to use his powers and gifts for good. Bruce Wayne's father was murdered and Bruce felt guilty for not preventing it, therefore creating Batman to help prevent it from happening to anyone else. In addition to the other similarities both characters are part of the same comic brand name, DC Comics. This allowed the heroes to interact and be on the same team in one particular scenario, Justice League of America was the name of that organization. The Justice league was... ...nstead of being born with powers, revenge gave birth in Bruce's heart and diligent pursuit of expertise haunted his every dream. Therefore, Bruce is a self-made prevention vigilante for Gotham City. Superman and Batman, they serve they same purpose and fight for the same outcome, good over evil. But the only thing similar about Clark Kent and Bruce Wayne's childhood is that they were both young. The fact that people are most influenced when they are young and start to obtain their personalities around the age of five suggests that if different circumstances had derived from either situation that Metropolis would have never had a Superman and Gotham City would be a crime ridden vicinity without the Dark Knight. I am glad that the world has the opportunity to partake in the adventures of these DC Comic hereos. Their stories proves that any can go from zero to hero.

Hilton Case study Essay

Problem: From the case, we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion, in response to the Starwood’s strategy, the solution for Hilton’s dilemma should be market development which is developing new market from current products or services. Hilton can avoid increasing its cost by showing customers Hilton has more and better benefits. There are several reasons for this solution. Firstly, HHonors Program has been a good service program for Hilton. On the other hand, Starwood’s Preferred Guest announcement was a strategy to their less effective frequent-guest program. As it shown on the case, â€Å"they changed it every few years†. Secondly, it is risky to compete with them by increasing the cost and adding the features Starwood added. It is because the lower cost-effectiveness will hurt the profit of the whole hotel industry eventually. Also, if Hilton can have the same or more amount of business with lower costs compared to other competitors, Hilton earns more profits. The last but not the least, it is important to market and consolidate the Hilton brand nowadays. We need to let customers know how superior Hilton is than other hotels to attract and retain consumers. Implementation: For implementation, Hilton needs to realize its flashpoints and put more marketing efforts on them. Firstly, HHW’s program has a unique practice called Double Dipping which means customers can earn mileage in partner airline and also earn HHonors points. This flashpoint can not only attract customers but also better relationship with corporate clients. Double Dipping melts the conflict of competing with the airline’s program. Hilton can talk to partner airlines by sharing members and create a complemented program with them. Then, Hilton can advertise this program to more airlines by calling them. So Hilton can attract more customers through airlines without increasing advisement costs. Also, Hilton can increase the number and range of partners such as car rental firms and Cookies firms. This action will help customers attain their rewards easily and eventually will help Hilton get more customers. Thirdly, Hilton can franchise to more small hotels with comparable with lower loyalty- program cost than its competitors in order to increase the market share of Midmarket without F&B segment which other big competitors don’t have. After that, Hilton can send an email to their current customers in their computer system by presenting the appreciation for being Hilton customers and introducing Double Dipping and other partners for customers to attain rewards earlier. Also, tell them they can get desirable points by having someone experience Hilton. Guest managers who are responsible for making the best customers feel special and satisfy their needs as perfect as possible can call upper-rank customers by introducing themselves.

One in a Million Essay

Socrates once said in his Apology that â€Å"The unexamined life is not worth living †(Apology). Stating that a life without knowledge, understanding, or context is one that has no value. This means that everyone who questions their own actions is inputting more value into their own life. Those who think about questions, who question anything are simultaneously applying value into their life. Likewise, when we apply a dollar value to a diseased life, their shouldn’t be someone who is worth $0.00, for that would mean that in their life they were not regarded as a person, but as an object. So the question of assigning value to a life can be essentially answered by the amount of contemplation that person has done in their life, but this answer isn’t practical. As a result, I have divided the value into three aspects, each component will be measured individually and the final â€Å"score† will be an overall report of how much that person’s life is worth . The first category is how much the person valued the life of others, how empathic they were overall. For example the terrorist hijackers of 9/11 have less value than the parents of Audrie Pott’s as the terrorists regarded their ideals to a higher value than the lives of the passengers, and the parents regard the life of their daughter higher than their own reputation (Sulek). The second category is the effect on others that the deceased had while they were alive. To further examine the same comparison, Audrie Pott’s life would be worth less than the terrorists responsible for the September 11th attacks as   the attacks produced a more drastic consequence, increased airport security, occupations in the Middle East, War on Terrorism, etc. than the suicide of Audrie Pott (Sulek). The last category is the potential revenue that the family of the deceased would be deprived from if not for the fiscal compensation they receive from an organization or those held accountable. Allow me to state here that I am not valuing the life of someone on an emotional level, as this is not applicable, nor am I saying that these categories will affect the amount of money that the family receives. This is merely a way to organize the data from somebody’s life to measure the impact they had on the lives of others, in order to have a legible representation of that person’s value. I am also not proposing that this is their exact value, as that would demote the person to descend from the universal god ­like nature that every human has within them down to words on a page against their will. To conclude, I do believe that we must assign value to someone’s life based on the amount of reasons or arguments that can be used to further give value to that person’s life. The amount of money that someone made within their lifetime is used to sustain their lifestyle when they are alive and to fulfill their desires. To further use this logic, the family that is directly affected by the death of the main revenue producer in the household should gain compensation in the event of a sudden cease of income so they may have less worries while they mourn the loved one’s death. This isn’t the value of someone’s life in terms of their personality, but a value of their life’s career, or â€Å"net worth† for lack of a better term. When the September 11th victim’s family were receiving their compensation for the maintenance of their lives they interpreted the government funds as a compensation for the governments mistake. However, this was not the   intention, one of the many reasons was to allow the family’s to not have to adjust to a radical change in a short amount of time adding to the fact that their loved one had just died. To ask if â€Å"†¦it’s degrading to presume that money can make a family whole again?†(Ripley) is a mistaken representation of what the 9/11 victim’s fund was aiming to provide. To think that any material object can make a family whole again is wrong, so to ask that question in itself a vacuous attempt at asking critical questions. Even from the â€Å"cold calculus†(Ripley) that is made to determine how much someone is worth, there is also one formal truth to be concluded from this method of assigning value to someone, no one is worth the nightmarish $0.00, everyone, albeit slowly, will get an amount of money to, hopefully, sustain their lives. Another category is the affect the person’s actions had on others. This includes if there were programs bestowed in their honor, if a great conflict was ended in their honor, etc. Essentially if the celebrity status that the person had was either born or transitioned into their afterlife in the form of celebration. For example, the terrorists of The September 11th attacks are valued more than the average man in that their deaths were the cause for a drastic and radical war against terrorism that affects the world even today. Had Pearl Harbor never had happened, September 11, 2001 would surely have been deemed â€Å"A day that will go down in infamy..† as the consequences of the attacks have caused changes in the economy, national security and even cultural changes as well. This being one way we measure their lives, another is the amount of involvement the person, or group of people had in their community. The people in The World Trade Center weren’t just active within the community of Manhattan, but were essentially a sub ­community, one that was populated with companies, around 430 from 28 countries (List of World Trade   Center Tenants) each providing a different product from Government services, to  personal finances. Consequentially, it would be that the victims who perished in the towers are all valued on par as those who died on Pearl Harbor, or the Germanic ambush in the Teutoburg Forest on Roman legions during the Roman Conquest of Germania. On a further note, the treatment the person bestowed upon people had for others also becomes a factor in deciding how we value that person’s life. Any soldier who ever lived, no matter how noble, or docile will be lower than volunteers who helped villages in Third World Countries. The boys who caused the preparatory environment inviting Audrie Pott to commit suicide (Sulek) are less valuable than Hamlet when he is questioning whether he should act or not according to his knowledge. Last but not least, the final category of valuing someone’s life is the way they themselves value their own lives. Rather, how they are perceived to have valued their life. Robin Williams and Audrie Pott’s for example, will â€Å"score† lower in this category from their suicides (Sulek) than the passengers who died on Flight 93 during the September 11th attacks. This is a factor since it demonstrates another reason for us to use, a sort of self ­advocacy that the person proposes of their life, such as a biography that documents their achievements. This is why iconic social figures such as Martin Luther King Jr. stay rigidly fixed in the cultural atmosphere as if they were timeless. From the simple fact that Dr.King valued his life, and the lives of others more, that he would lay down his own life to fulfill his â€Å"dream†. Another way we could view this is from the amount of value that the person invests into their ideas, and convictions. For example, the fervor The Westboro Baptist Church demonstrates through picketstands and protest   for their beliefs that â€Å"God hates Fags† is why they are in our awareness in the first place. The final example we can use is the amount of questioning the person had done throughout their life, if they were an intellectual or not. Had Audrie Pott given her situation a bit of thought she would’ve come to the conclusion that the very situation she found herself in would, just as everything else, dissipate into her past. Furthermore, those who question life, are building the foundations of Western Civilization as we know it in their minds, for had it not been for the philosopher’s inquiries then the disciplines regarding Mathematics, Science, Psychology would never have been created. Even religions such as Buddhism, with their innate nature of self ­reflectiveness would not have been created had it not been for the reflective nature of humans. In conclusion, all of these aspects I have touched on are all to be combined in one final report to value someone’s life. They are not to be considered individually as that would not only misrepresent the life of the person, but also hinder any true progress in trying to value someone’s life in that this formula would be used incorrectly. Through our legacies from our own actions, determined from our character we create the bits of value that others may pick up on so that they may adequately judge how valuable we were, for a human is not just like a piece of furniture that you value based on it’s utilization or aesthetics, but by their character, and actions.  Through their monetary value to be used to maintain their family’s life and to ensure that they may adjust appropriately to the loss of a loved one. The effect that we have on each other is a vital part in determining how the person is to be valued as we must hold them accountable to their actions, be them beneficial or malicious.  

The New Subjects in Romantisism

During the Romantic Period there seemed to be revolution in the air. The American Revolution and the French Revolution of 1789 had a great impact on literature of the late 18th and early 19th centuries. This impact can be seen throughout Romantic literature but especially in the area of new subjects. Before the 19th century authors tended to write about the aristocratic class. There was nothing written for or about the common people. There are three areas in which the discussion will focus upon in the area of new subjects. The first area will focus on the children, the second will be women, and the third will be the new attitude towards God. The Romantic period strongly emphasized the lives of children. Authors writing at that time did not just look at children playing outside but within real life situations. Writing started to be explored in the language of the common man. The topics presented by most of these writers appealed to the general public. Today, the area of children within literary works does not seem revolutionary. At this time, however, there were no writings that reflected the everyday lives of children. The first important poem in the Romantic period with regards to children is by William Blake, â€Å"The Chimney Sweep.† This poem focuses upon the tremendous abuse of children during this time. This poem portrays visions of death throughout â€Å"were all of them lock'd up in coffins of black†(Norton 31). This quote catches the reader's attention with a vision of death. These children talked of death very candidly because they died young. The sweeper almost inevitably would have died before he even knew how to live life. They worked in horrible labor conditions with no sign of relief because there were no labor laws. These children mainly died from consumption of the fumes within the shaft or by an accident. â€Å"We are Seven† by William Wordsworth refers frequently to children. This poem is told from the perspective of a seven-year-old girl. A young girl as the center of the poem would have been unheard of in earlier periods. The little girl has a brother and a sister who have died. The girl shows the reader the presence of another reality. The audience could not have understood this new reality we before the entrance of a child's perspective. The child has seven people in the family but two are dead. The little girl's reality is different than the readers. She believes her family members are with her even though they are really dead. These two poems impacted the populace to be aware of the exploitation of children and their understandings of the world. Frankenstein also addresses the concept of children in literature. Mary Shelly does it on several occasions. The first reference to children in the book is when Victor's brother is killed. Only in the Romantic Period do readers see the concept of death of children. Also on another occasion within the novel the talk centers on children migrating because of war. In earlier novels the role of children was not predominant. Another area in which the Romantic writings were opened were the writings on and by women. The most influential work would be Mary Wolstonecraft's work The Vindication of The Rights of Woman. There are many points that are brought to light within this work. Wolstonecraft calls for the education of all people, including women. She does not want to educate women for the amusement of men, but for intellectual stimuli. She tires to argue for women's education in a subtle way. She argues for the education of women to be for the betterment of the populace. Wolstonecraft tries to make the point that the education of women would be in a good light. She argues that the education of women would create stability within the home. Husbands and wives will be able to hold a substantive conversation; they will â€Å"become the friend, and not the humble dependant of her husband†(Norton 113). Wollstonecraft was able to write in this way because she herself was educated. Her relationship with her husband was one of a mutual affection not a necessity, and he was not threatened by this. Women threatened other contemporary males during this time. As seen here from a journal called Gentleman's Magazine in April 1799: In the general confusion of ideas, religious, moral, and political, we are not surprised to find claims set up for the female sex, unsupported we must say by prescription, but we are justified in saying by reason. Mrs. R. avows herself of the school of Wollstonecroft; and that is enough for all who have any regard to decency, order, or prudence, to avoid her company. She has traveled for her improvement; and what are the blessed fruits of her travels? Let the motley list of heroines subjoined to this letter, and the anecdotes of female characters, of all descriptions, interspersed in it, speak for themselves. (Randall 1) This is an illustration of how men felt at this time. This also shows that not everyone was inclined to recognize the new subjects. (The Mrs. R refers to Mary Robinson a contemporary of Wolstonecraft) One of the most intriguing works we read was â€Å"The Lady of Shalott.† This poem was in long form but it captured life in a different light. The poem depicts women looking at life only through a mirror. She watches her whole existence through the mirror, until she finally needs to see with her own eyes what has happened. The meaning of this poem can be interpreted in many ways. One way is that woman are watching the world pass them by without trying to taking part in everyday actions. Another area in which women were making their mark was writing the literature. Mary Wollstonecraft started the chain of events. She was one of the first women noticed for her writings. Her daughter Mary Wollstonecraft Shelley made great strides as a writer also at this time. These authors also made women more human. Women, not only did they cook and clean but also they even did other things. The third area to look at when addressing new subjects is God. There were many writings on the role of God before this period. The Bible being the best example tells of God the friend and God the punisher. William Blake illustrates poetry best in relation to God. The two poems that gave us the best look at, the two different versions of, God are â€Å"The Lamb† and â€Å"The Tyger.† In these two poems Blake takes two very different views. The lamb is the traditional symbol for the flock of God. He challenges the idea of Christ the lamb with the repetitive nature. He repeatedly asks the question â€Å"who made thee?† referring to who created a creature like the lamb (Norton 29). In the â€Å"Tyger† the same question of â€Å"who made thee?† comes up (Norton 37). This vicious animal and hunter is he too one of Gods creatures. This asks the question â€Å"What king of immortal hand or eye/ could frame thy fearful symmetry?† The questioning of what kind of god made you, the lamb and tyger. Then the next question asked is â€Å"Did he who made the lamb make thee?† seemingly the answer being yes it is the same god. Blake seems to question God several times within his poetry. The next one that sticks out particularly is â€Å"The Divine Image† where he continues to question what God really is. â€Å"To mercy, Pity, Peace and Love† sets the tone for the rest of the poem. He tells of how we are all God's children so we better be good to one another. He stresses the idea of equality here. There are also two stories that come to mind when discussing God as a new subject. The first is the â€Å"Rime of the Ancient Mariner† by Samuel Colleridge. In this short story we see a man on a journey. His journey starts not at the beginning of the trip to the South Pole, but it begins when he kills a bird. He shoots it with a crossbow. The symbolism behind the crossbow may mean he killed Jesus. Then when He goes through all the pains and anguish, he is forgiven for killing one of God's creatures. The next story that comes to expresses God in the area of new subjects is Frankenstein by Mary Shelly. This novel shows God in a very different light. Victor is shown as a God because he has created a creature outside of his own blood. Victor is faced with a choice whether or not to destroy or create a new creature. The Frankenstein book looked at the idea of God in a new fashion. Shelly tries to show us that our obsessions draw great light upon us. Mary Shelley shows how our obsessions draw light upon us in two ways. If we are obsessed with doing something when it happens we are let down. The second way that obsession affects us is that if we do not do something it may kill us. There were many new subjects that were addressed by Romantic poets and authors alike in regards to new subjects. The subject area of children is still being explored today. Once the subject area of children was opened the writing world has not been the same. In the area of women Vindication came when that work was published. It did not free women but gave them rights that they had not ever had before. In the area of God there was a great deal of questioning taking place. The entrance of Darwin and its legitimization raised questions pertaining to god. These new subjects were vital to the Romantic period and every piece of writing afterward.

Paulo Freire Essay

The chapter provides detailed overview of life and activities of Paulo Freire. The chapter is of historical and cultural significance, because it aims at expanding existing knowledge about one of the key figures in history. It goes without saying that Paulo Freire is considered one of the most respected and known persons in the history of radical education. The chapter starts from biography of famous educator and proceeds to his activities, occupations and career in related sphere. Firstly, it is necessary to admit that Paulo Freire was born in Brazil, Rectife, in 1921 and he spent many years working in poor regions of his homeland. Therefore, he was aware of poverty and difficulties connected with it. Actually, he couldn’t remain indifferent to people’s suffering and decided to develop methods how to teach illiterate people. It is a common knowledge that many poor people in those times didn’t known how to read and to write. Freire decided to devote his life to improve literacy among poor population. He taught not only children, but also adults how to think critically and, what was more important, how â€Å"to take power over their lives†. Moreover, he created his own classroom to make the process of teaching more comfortable, easier and more interesting. Students and teachers in that class were provided with equal rights and power. They were treated with dignity and respect. Such method of teaching was later considered a model for educating around the world. The net moment to mention is that Paulo Freire taught people in Europe, the United States of America. He worked even for the government in Chile. There, as it is mentioned, he â€Å"trained the teachers whose job it would be to bring modern agricultural methods to the peasants†. Of course, Freire’s mission is honorable and should be respected. He worked out education programs for UNESCO, World Council of Churches, the Chilean Institute of Agrarian Reform, etc. Further, his famous works are â€Å"Education for Critical Consciousness†, â€Å"The Politics of Education†, â€Å"The Pedagogy of the Oppressed†, etc.

Organisational Behaviour and Human Resource Management Essay

Organisational Behaviour and Human Resource Management - Essay Example Employee engagement can also be increased through rewarding them accordingly. When they reward their employees, employees feel motivated to work and put in their best efforts. HR is now not only responsible for hiring and firing and compensating the employees, but it also plays an active part in the employee development and trains them after conducting the training need analysis. HR also now conducts training evaluation so as to ensure that the training has proved to be effective or not. A: Resourcing an Organisation â€Å"Does knowledge of HRM help small and medium sized enterprises (SME) ensure they recruit and select employees who can contribute to maximizing the competitive performance of a business?† Today, the technological edge that the companies earlier used to have over each other in terms of the technology employed is now a thing of past. It is next to impossible now for the companies to try to gain advantage over their competitors by simply innovating. Yes, we canno t deny the fact that innovation is the key to better profits but hiring the right kind of employee is very important. Today firms are looking to create better profits by hiring an efficient and effective workforce. An efficient and effective workforce helps the firms realize better profits and better position in the markets if they have the right kind of employees. Earlier there was a trend in which the organizations hired employees that they felt fit the organization, but now the current trend in hiring, is to hire the person who is fit for the job, and possesses the core competencies that are required for the job. If the company has a proper knowledge about the hiring strategies and methods that the company can save a lot of costs by hiring the right people the first time the hiring starts. If a company fails to realize their real requirements and simply by gaining the bird’s eye view of the job they hire someone, the person will not necessarily be able to perform tasks acc ording the job description and will surely fail to produce the desired results. When this happens, then the company will go on look for another employee that can fit the organization. Hiring is the process that costs companies a lot, and a small business is already running on small profit margins, but if they have to spend on hiring again and again then they will end up having a negative cash flow. Having the right kind of people who fit the ideology of the company and have the right skills and competencies are really important as they will help the company gain profits. Another problem that is faced by organizations generally is that they hire on the basis of skills alone. A candidate must possess the soft skills as well as the technical skills to survive in the organization and work the right way. Companies’ whether the small businesses or the large ones are looking to hire people who are have the social fit for their organizations as firms are looking to create edge over e ach other through the human workforce that they have. If the firm possesses the knowledge about HR, then they can motivate their workforce in the right way. A motivated workforce helps to create results. The small business already possesses a very small workforce, and if that workforce is a de- motivated one then there are chances that the organization will not be able to achieve their targets. It is a general consideration that if a

Executive summary for Suamsung Research Paper Example | Topics and Well Written Essays - 3000 words

Executive summary for Suamsung - Research Paper Example Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have. LCD-TV’s, Samsung phones, picture tubes, Samsung cameras, Samsung printers and any other products if high-tech have become popular due to the high quality. Samsung became world’s best through venturing to the industry of the LCD in 1993. Its excellent quality control method is what has made it successful in the provision of the best quality products in the whole world. It has ma intained the world’s best status of the provider of technology. Its workforce which is highly qualified strive for the best in their fields respectively which makes the whole company a success. Through this effort the company has been able to create the Galaxy S3which is a very high tech phone (Mitchell, 2012). The challenge The Samsung Galaxy S3 contains a multi-touch feature, a slate-format which runs with the Android operating system is developed, marketed and designed by Samsung Electronics. It uses a personal intelligent assistant which is the S voice, it has an increased storage, a wireless option of charging and an eye-tracking feature. It was unveiled in London on 3rd May 2012, following a development phase of eighteen months. The device was released in 28 Middle Eastern and European countries in May before being released progressively in other markets in June. Prior to the release, 100 global carriers placed 9 million pre-orders and it was released in about 150 count ries by around 300 carriers by the end of the month of July (Mitchell, 2012). During its release, the first 100 days the companies sold above 20 million units and since then Samsung has sold devices totaling to above 30 million. Samsung’s strategic goals of increasing revenues by 2010 and being ranked the top most company in provision of quality and quantity saw their dream come true when the Galaxy S3 hit the market as the iPhone killer. There was a shortage extensively in the United States due to the large demand which led to a manufacturing problem of the version of the blue version. It was ranked as the No.1 and also won the European Sound and Imaging Association award, Samsung’s operating profit was boosted by this in 2012 second quarter. Situation Analysis Company Analysis Samsung Company has set to achieve many goals by the year 2012. It has aspired to be in the top three companies that deal with electronics worldwide in quality and quantity. It plans to double its sales revenue and achieve US dollars 61 billion with fabrication plants domestically totaling to 24. It aims at becoming the leader in producing a mobile phone that is all-in-one in the sector of Information Technology (Cohen, 1995). Samsung aims at reaching a sales of US dollars 30 billion in the sale of Liquid Crystal Display televisions (LCD). It intends to be leading the business of Digital Media by expanding its world of digital consumer by achieving a sales of US dollars 30 billion. Samsung has a major strength in its well-established equity in its brand, which