Gay Marriage Refutation Researched Argument - 1465 Words

Kandace O’Guinn Dr.Desilver Cohen ENC 1101 Section 26 November 14, 2012 Refutation Researched Argument The American dream is one of freedom and equality. It’s supposed to be branded in the hearts of every United States citizen however, when it comes to homosexuals, citizens of the United States wake up and the dream is demolished. Gay sex marriage is the most conflicting issue in the contemporary social world. Marriage is an association of persons through which we perceive the reflection of a particular culture. It is basically a private matter and a fundamental human right. People should have the right to decide with whom they marry, not the state. If two persons are closed to each other regardless of their gender, they†¦show more content†¦Colson however disagrees with this, Colson states in â€Å"Societal Suicide† that marriage is the traditional building block of human society, intended both to unite couples and bring children into the world. He goes on to say, â€Å"Tragically, the sexual revolution led to the decoupling of m arriage and procreation; same sex marriage would pull them completely apart, leading to an explosive increase in family collapse, out of wedlock births, and crimes.† Colson shares how he was a first hand witness to what he calls, â€Å"the disastrous consequences of family breakdown in the lives of thousands of delinquents.† Colson uses shocking statistics and studies to show the impact of family breakdown on youth. Among these statistics, Colson lists that: â€Å"Boys who grow up without fathers are twice as likely as other boys to end up in prison. Sixty percent of rapists and seventy two percent of adolescent murderers never knew or lived with their fathers. Girls raised without a father in the home are five times more likely to become mothers while still adolescents† (Colson and Morse). He continues to mention additional studies which illustrate the link between children who come from broken homes and the development of behavioral problems and poor academic p erformance throughout the child’s lifetime. While the evidenceShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesdebates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices

Brown V. Board Of Education 347 Us 483 - 1438 Words

Brown v. Board of Education 347 US 483 (1954) Jim Crow Laws As society changes, laws change as well to keep up with changes in some cases, the law are for the better of the majority, however, there have been several laws that have been enacted to impose inequality. On May 17, 1954, the United States Supreme Court handed down its ruling in the landmark case of Brown v. Board of Education of Topeka, Kansas. Education of Topeka that Racial education of Topeka that racial segregation in public schools was unconstitutional. The case was decided on May 17, 1954. In many parts of the country, especially the South, there were separate public schools for African Americans and for whites. The U.S. Supreme Court ruled unanimously (9–0) that†¦show more content†¦Gebhart were granted certiorari The defendants in the district court decisions appealed directly to the Supreme Court, while those (a writ for the reexamination of an action of a lower court). Brown v. Board of Education of Topeka was argued on December 9, 1952; the attorney who argued on behalf of the plaintiffs was Thurgood Marshall, who later served as an associate justice of the Supreme Court (1967–91). The case was reargued on December 8, 1953, to address the question of whether the framers of the Fourteenth Amendment would have understood it to be inconsistent with racial segregation in public education. The 1954 decision found that the historical evidence bearing on the issue was inconclusive. Writing for the court, Chief Justice Earl Warren argued that the question of whether racially segregated public schools were inherently unequal, and thus beyond the scope of the separate but equal doctrine, could be answered only by considering â€Å"the effect of segregation itself on public education.† Citing the Supreme Court’s rulings in Sweat v. Painter (1950), and McLaurin v. Oklahoma State Regents for Higher Education (1950), which recognized â€Å"intangible† inequalities between African American and all-white schools at the graduateShow MoreRelatedBrown V Board of Education: 19541597 Words   |  7 PagesBrown v Board of Education: 1954 In 1954 the Supreme Court justices made a ruling on what I believe to be one of the most important cases within American history, Brown v Board of Education. There were nine Justices serving in the case of Brown v Board of Education this was the court of 1953-1954. This court was formed Monday, October 5, 1953 and Disbanded Saturday, October 9, 1954. Chief Justice, Earl Warren, Associate Justices, Hugo L. Black, Stanley Reed, Felix Frankfurter, William O. DouglasRead MoreImpact of Education Choice on Public Funds1294 Words   |  6 Pagesu08a1 Impact of Education Choice on Public Funds A Coleman Brown v. Board of Education of Topeka, 347 U.S. 483 (1954), was a landmark decision of the United States Supreme Court that declared state laws establishing separate public schools for black and white students unconstitutional. Though the U.S. Supreme Court declared school desegregation in the 1954 ruling on the famous â€Å"Brown v. Board of Education case, the state of Mississippi did not allow racially or ethnically different studentsRead MoreDifferences Between Plessy V. Ferguson And Brown V Board Of Education798 Words   |  4 PagesWinters Period 1 law studies 3 October 2017 â€Å"Plessy v. Ferguson† and â€Å"Brown v. Board of Education† Everyone has the right to be equal with one another, right? Well not In the two cases, Plessy V. Ferguson and Brown v. Board of Education, they show that we are not equal, but how we can fix these issues. These cases show that we are getting closer to complete equality. To begin, the â€Å"Plessy V. Ferguson† case was an act of protest and how a one-eighth black man purchasedRead MorePlessy Vs. Ferguson And Brown V. S. Board Of Education997 Words   |  4 Pagesincluded schools, railroad cars, and busses.Two key cases are Plessy v.s. Ferguson and Brown v.s. Board of Education. The majority and minority’s decisions for these two cases set precedent that will effect everyone in America. These landmark cases are closely related because they helped provide the true intent of the 13th and 14th amendment. In addition, Plessy v.s. Ferguson and Brown v.s. Board of Education effectively help revolutionize the interpretation of the 13th and 14th amendment. MoreoverRead MoreConstitutional Law Topics Essay1214 Words   |  5 Pagesimportant and these freedoms have not been subtracted from but added to as time progressed. A couple of rights have â€Å"aged out,† which simply means that with modern progress they are not applicable anymore. 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Ferguson1131 Words   |  5 PagesBlake Palmer 10/3/17 Comprehensive Law Studies Fighting Separate But Equal Laws The landmark case of Plessy v. Ferguson is a Constitutional case in which it had to be decided who the constitution meant when it said all men are created equal. Brown v. The Board of Education is the reason for diversity in schools. These cases are very important to our constitution and to the people being governed by the constitution because it decided the fate of our nation and of our people. TheyRead MoreThe Charlotte Mecklenburg School System1187 Words   |  5 Pageslitigation. In 1968, petitioner Swann moved for further relief based on Green v. County School Board, 391 U.S. 430, which required school boards to come forward with a plan that promises realistically to work now, until it is clear that state-imposed segregation has been completely removed. 3. The District Court ordered the school board in April 1969 to provide a plan for faculty and student desegregation. Finding the board s submission unsatisfactory, the District Court appointed an expert to submitRead MoreEssay about Institutional Racism928 Words   |  4 Pagesmany more factors than a person’s ethnic background. Decades ago the issue was over creating equal opportunities for all people regardless of ethnic background. The Brown v. Board of Education of Topeka was a landmark case for the civil rights movement. It solidified the rights of the minority to receive the same access to education as the white student. In modern society minority’s now feel more privileges should be awarded to them because of past transgressions. Many feel affirmative action isRead MoreEducation of Special Learner1171 Words   |  5 Pages2015 Mark Mendez Special Education and the Implications of Attitude, Litigation, and Legislation A person’s initial reaction when they see a child with special needs is typically compassion; however that is not and has not always been the case. For this very reason the federal and state governments have put into action certain laws to protect these children and their families. There is always room for improvement but it is a good start and has helped with providing education to fit the individual needs

Circe And Calipso Essay Example For Students

Circe And Calipso Essay ODYSSEUS: A MERE MORTAL, BUT PURELY MORALIn Homers Odyssey, he uses the stories of Calypso and Circe to give a reader a glimpse at Greek values. Odysseus is a ?perfectly? moral man by Greek standards. In the Calypso episode, Odysseus demonstrates the value of faithfulness, and in the Circe episode, he illustrates Greek values in general. While both goddesses seek Odysseus to be their husband, Odysseus responds as a perfect Greek hero. During the Calypso episode, Homer teachers that one must remain faithful in their hearts. The Circe episode shows the loyalty between a commander and his troops, burial rights, hospitality, and the relationship between host and guest. The Calypso episode explains how a man must be faithful to his wife in his heart. The Calypso scene opens with a description of how beautiful her island of meadows and flowers is and how ?even a deathless god who came upon that place would gaze in wonder, heart entranced with pleasure? (154). The story proceeds to describe the goddess as having a ?breathtaking voice? (154) and being ?lustrous? (155). Yet, when the story describes Odysseus, he is ?wrenching his heart with sobs and groans and anguish? (156). Even though, Odysseus resides on a beautiful island with a goddess who takes care of him, he still wishes to be at home. Odysseus recognizes that fact that the island is beautiful, but he still longs to be at home. Additionally, Odysseus remains faithful to Penelope, not by modern day standards, but he chooses Penelope over the goddess. When Calypso questions Odysseus, he recognizes that fact that Calypso is more beautiful. Odysseus even mentions that Penelope ?falls far short? (159) of Calypso, but yet, Odysseuss heart is with Penelope. Next, Odysseus must build a raft himself. Yet, he finds this labor minimal since he is given a chance to return home. He even realizes that he may become shipwrecked or die on the voyage, but he is willing to take these risks to return home. The final temping offer to make Odysseus turn away from his home and his wife is when Calypso offers him immortality to stay with her. Again, Odysseus chooses his land and his wife. In modern times, sleeping with a goddess would be considered unfaithful, but Greek values allow this if and only if the man still wishes to return home and return to his wife. Thus, one of the highest values for a Greek was to be faithful to their home and their wives in their hearts. The stories involving Circe describe several values. The stories describe hospitality, the loyalty between a commander and his troops, the relationship between host and guest, and burial rights. We will write a custom essay on Circe And Calipso specifically for you for only $16.38 $13.9/page Order now When the story begins with an analysis on how guests ought to be treated. Circe is an enchantress who welcomes some of Odysseuss troops into her home for food and drink. Then, she made a potion that would clear their memories so that when she struck them with her magic wand, they turned into pigs. Zeus or Hermes must have witnessed this episode because Hermes came to Odysseus with a ?potent drug? (239) that would counteract Circes potion. Since Zeus is the god of hospitality, Circe was in the wrong by harming her guests as she did. So, Odysseus went to Circe with the drug, and when she attempted to do the same thing, Odysseus was able to triumph over trickery. Thus, another important Greek value is to be kind to strangers, treat them as guests, and follow the hospitality etiquette. The next event demonstrates that the commander must be loyal to his troops. Circe offers Odysseus marvelous food with ?appetizers aplenty too, lavish with her bounty? (242), but her refuses the food saying that ?any man in his right mind? (242) could not accept food ?before hed freed his comrades-in-arms and looked them in the eyes? (242). So, Greek soldiers must be loyal to each other. This is further demonstrated when Circe sends for Odysseuss ship to come closer to shore. Eurylochus hesitates and is mutinous against Odysseuss order to bring the ship about. Odysseus, though, still remains loyal to him. Even though he ?had half a mind to draw the sharp sword from beside my hip and slice his head off?But comrades check me, each man trying to calm me? (244). This event offers another important value: the soldiers must be loyal to their commander and heed every order. So, Homer demonstrates how troops and commanders ought to be extremely loyal to each other. While the troops and Odysseus are at Circes palace, they each respect each other as hostess and guest. Circe tries to make them comfortable and joyful as she says, ?no more tears now, calm these tides of sorrow? (244). She hosts Od ysseus and his troops for a year. Odysseus graciously accepts Circes kindness and is good to her. When Odysseus requests to leave, Circe grants him his desire, and she even helps him. Here, Homer demonstrates that it is necessary to give the host warning when planning to leave and even ask the host for leaving rights. Circe tells him to visit Tiresias in the Kingdom of the Dead for advice on how to get home safely. Then, on their final departing from Aeaea, Circe gives them food and drink to take on their voyage as well as a swift wind. She gives them several gifts as expected by a hostess when her guest leaves. Therefore, while host must be gracious and giving to guests, the guests are expected to be respectful of their host. .ub0bcd8985d8b472cabe66c02498dadfa , .ub0bcd8985d8b472cabe66c02498dadfa .postImageUrl , .ub0bcd8985d8b472cabe66c02498dadfa .centered-text-area { min-height: 80px; position: relative; } .ub0bcd8985d8b472cabe66c02498dadfa , .ub0bcd8985d8b472cabe66c02498dadfa:hover , .ub0bcd8985d8b472cabe66c02498dadfa:visited , .ub0bcd8985d8b472cabe66c02498dadfa:active { border:0!important; } .ub0bcd8985d8b472cabe66c02498dadfa .clearfix:after { content: ""; display: table; clear: both; } .ub0bcd8985d8b472cabe66c02498dadfa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub0bcd8985d8b472cabe66c02498dadfa:active , .ub0bcd8985d8b472cabe66c02498dadfa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub0bcd8985d8b472cabe66c02498dadfa .centered-text-area { width: 100%; position: relative ; } .ub0bcd8985d8b472cabe66c02498dadfa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub0bcd8985d8b472cabe66c02498dadfa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub0bcd8985d8b472cabe66c02498dadfa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub0bcd8985d8b472cabe66c02498dadfa:hover .ctaButton { background-color: #34495E!important; } .ub0bcd8985d8b472cabe66c02498dadfa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub0bcd8985d8b472cabe66c02498dadfa .ub0bcd8985d8b472cabe66c02498dadfa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub0bcd8985d8b472cabe66c02498dadfa:after { content: ""; display: block; clear: both; } READ: Metroploitan Art EssayFinally, Homer tells how the dead are to be given their rights. Before departing Aeaea again, the troops must mourn the Elpenor, give him a funeral, and bury his body. The fact that Odysseus and his troops returned all the way back to Aeaea shows that the burial right of the dead is extremely important. Therefore, the Greeks held the right of services and burial to be a significant value. Homer portrays Odysseus as a nearly perfect man with nearly perfect Greek values. Hence, the reader is able to get a glimpse of Greek values by using Odysseuss decisions and action as a guideline. The Calypso story shows that Greek values require a man to be faithful to his land and to his wife no matter what the temptation is. The Circe episode shows the loyalty between a commander and his troops, burial rights, hospitality, and the relationship between host and guest. English Essays

Study of Freeserve Marketing Mix

Question: Discuss about the Study of Freeserve Marketing Mix. Answer: Introduction: The aim of the report is to understand the concept of marketing mix and its importance for a product or a service. Traditionally 4 Ps of marketing mix were used to determine the suitability of a product for a particular target group of people and at times for a particular region or place (Huang Sarigll, 2014). In addition to this, the marketing mix helps to understand the service by grasping the nuances of the four Ps. However, it has to be said that there has been inclusion of more 4Ps that has ultimately resulted in 8Ps of marketing mix. This report will focus on the 8Ps of marketing mix of Freeserve, the British Internet Service Provider. Freeserve, the British Internet Service Provider merged into the Wanadoo group in 2000, a subsidiary group of France Telecom. The Service Provider has not been running in profit and therefore, there is a great need of developing its marketing mix in order to improve its marketing technique (Freeserve.co.uk, 2017). The aim of this report is to understand the various elements of the marketing mix and how well these elements can be used by Freeserve that might help the Company to improve its business. Description of the 8 marketing mix concepts and its application: Reading Owomoyela, Ola and Oyeniyi, (2013), it has been found that in the marketing theory, the marketing mix has been defined by the 8Ps. These are Product, Place, Price, Promotion, People, Physical Evidence, Process and Partnership. A detailed theoretical description of the mentioned marketing nix elements can be done here. Product: Product is the physical product that the particular Company sells or offer to the people. As stated by, product can have a specific version as well. There are various types of product categories as well. Major categories of product include, consumer or the business product like FMCG goods, and the other category are the convenience products (Helm Gritsch, 2014). A service can also be considered as a product for the consumers. Moreover, the concept of Product Life Cycle (PLC) also falls under this element of the marketing mix. The PLC defines the particular stage where the product lays. These stages are the Growth, Maturity and Decline (Liu et al., 2017). If Freeserve is classified as a product, it can be conveniently said that it is the internet service and not a physical product. Thus, there is no concept of the durability of the product. However, from the recent market analysis, it can be said that Freeserve is at a stage of decline because the Company, independently is not at good market position. Place: Place of the marketing mix element is the location where it is determined where the particular product will be located. This place also includes the distribution outlets where the particular product can be made available for the consumers to purchase (Al-Dmour, Al-Zubi Kakeesh, 2013). For instance, a retail store or a particular outlet of the product is also considered as the Place of the marketing mix element. In case of Freeserve, there are no outlets or shops to provide internet services but the same is comprehended from their end by the means of a service. However, it has to be mentioned that contacting them by the means of phone calls or by directly visiting their website always remained in the option (Freeserve.co.uk, 2017). Price: Price emphasizes the value for exchange of the product that the consumers have to pay in order to use the particular product or the service. In the view point of Raj, Sasikumar and Sriram, (2013), price of a product is set by keeping a profit margin for the particular Company. Further, Raj, Sasikumar and Sriram, (2013) commented that it becomes very crucial for a particular Company to engage in a competitive pricing that should help the Company to differentiate its product from other products in the market. In this respect, Datta, Ailawadi and van Heerde, (2016) pointed out that in case of a well recognized brand, there remains a chance where high pricing of the product shall be accepted by the consumers as well. Freeserve provide its service by the means of monthly subscription charges for the internet access. In fact, it was one of the first Companies in UK to dispense the usual monthly subscription fee instead of collecting a proportionate standard telephone line charges. One of the intense competitors of Freeserve is Oftel. Apart from pricing strategy, the two Companies are also engaged in some kind of ethical controversies as well. People: The marketing mix element, people, defines those who actually enjoys the service or utilizes the product. As pointed out by Khan, (2014), it falls under the major responsibilities of the particular Company to think of the best possible ways to satisfy the needs and demands of the people. In fact, many Companies form a group of special team who are responsible for checking the market demand and then adopting major changes in the particular product (Owomoyela, Ola Oyeniyi, 2013). In case of Freeserve, People are the users of the Internet. It is expected that the Company should understand the demand of the people in the areas where the Company provides its service. Promotion: Promotion is the most critical factor in the marketing mix elements. As pointed out by Goi, (2015), services and products are easy to duplicate and thus the market can easily gets saturated with different types of products and services, might be of same type. However, what actually differentiates them in the market is the way the particular product is promoted. Promotions are done by the means of advertising and by building a relationship with the consumers. The main aim of the promotional element is to communicate about the product to the target group of people. Davari and Strutton, (2014) revealed the main channels of the promotion. These are advertising, public relations, sales promotion, sponsorship and any other publicity means. The message delivered by the means of promotional technique should be appealing to the consumers that would ultimately result in demand simulation. No such promotional evidences have been found in case of Freeserve. The service provider does not focus of promotional techniques. Therefore, there is a great need of promotional practice to be involved by the Company. Physical Evidence: Physical evidence or the packaging of the marketing element is the way a product is made attractive among the consumers. It is all about the layout and the packaging that is done on a particular product (Barrett Weinstein, 2015). For example, the shape, color and the design of the packaging element are the physical evidence of a product. However, as pointed out by Harrington et al., (2017), that for a service, there are no physical evidences and that the element is only meant for physical product. In case of Freeserve, being an internet service provider, there is no means of improving the physical evidence of the product. Process: Process identifies the delivering means of a product or a service. In case of a tangible physical product, a number of steps are involved before the product is sent to the particular store or outlet for selling purpose (Fitzgerald, Cavanaugh Bhiro, 2014). For instance, a product is primarily manufactured at the factory or the industry, the same is then sent to the whole seller, and then the product is sent to the retailers or the shops, from where the products are directly sold to the consumers. This complete distribution method is known as the process of the marketing mix. Freeserve, being a service and an intangible product do not follow any process of the delivering method. However, the service is provided to the consumers by the means of cables and wire. There are no questions of transmitting the service from one stage to the other. Partnership: Partnership defines the means by which one or more Companies tie up together for the purpose of carrying out their promotional activities and achieve their marketing goals. This practice is used by many Companies like a mobile and a telecom connectivity provider (Sinapuelas, Wang Bohlmann, 2015). This way both the companies get benefitted and at the same time, the promotional expenses get reduced to certain extent as well. There are certain evidences that revealed that Freeserve had partnered with Littlewoods for the ISP promotion. Likewise, a partnership promotion was also evident with the Dixon as well. Recommendations for the organization: Based on the theoretical analysis of the 8Ps of marketing mix, certain recommendations can be made that shall improve the present condition of the promotional and marketing perspective of the organization. Product: As evident that Freeserve is the Internet Service Provider and thus, it provides service and it is not a tangible product. In terms of its recommendation, it can be said that the quality of the product needs to be improved. It has been found that Freeserve has been providing internet service to the people of UK. The quality of the service can be calculated on the basis of the internet speed. It has to be understood in the era of globalization, there are great chances that any company could enter the market and dominate the market (Hamid, Ab Talib Mohamad, 2014). Therefore, it can be recommended that Freeserve should increase its speed and the service charges should be made on the basis of different plans or schemes availed by a customer. Improving the service quality will definitely help the Company to fight against the intense competition and the advent of globalization in the market of its operation. Place: Freeserve operates in the regions of UK. There is no such evidence of the fact that the Company is planning for expansion. Therefore, it is expected that the marketing should be concentrated in the regions of UK. It is recommended that whole England including London, Scotland, Wales and others should be the targeted regions for operation. Price: It has been evident that there are not many competitors of Freeserve in the market, it is expected there is no such need for coming up with a competitive pricing strategy. However, it is recommended that the price of the service should be reasonable enough that the consumers do not hesitate to use it (Fitzgerald, Cavanaugh Bhiro, 2014). Moreover, depending upon the speed of the internet and the amount of data required, the price chart can be made. People: The target consumers of Freeserve are all the internet users. Therefore, people residing in UK are the target groups of people. In order to target them, it is expected that digital promotional techniques by using the social media sites or by directly communication by the means of sending direct mails are the most effective means of targeting this group of people. Promotion: As mentioned by Barrett and Weinstein, (2015), a service or a product can be brought back to its maturity stage if proper promotional activities are carried on. Therefore, it is the most important marketing element for a service provider like Freeserve. A number of promotional activities can be mentioned here. i) Electronic, digital and print advertisements: Advertisement is the best possible means of marketing for Freeserve. It is highly recommended that the Company should come up with an innovative design of the promotional advertisement and that the advertisements are telecasted using various media like TV commercials, internet advertising and even for print advertisement in Newspaper Dailies and major Magazines as well (Owomoyela, Ola Oyeniyi, 2013). Designing a good story board and promoting the same at a regular frequency is very effective for this ISP. Almost every company use this means of marketing and promotional techniques. ii) CSR activities: One of the most effective means of promotion is by carrying out CSR activities. Many companies like KFC, Wal-Mart, TESCO and other undertake this particular means to create a positive image of their organization in the market. Therefore, carrying out CSR activities by the means of certain campaigns that would support environmental sustainability or any other ways of doing something better for the society might help Freeserve to fetch better response from the target consumers (Al-Dmour, Al-Zubi Kakeesh, 2013). In this respect, it can be said that Freeserve also faces certain ethical issues that could be easily diluted by the means of carrying out CSR activities. iii) Promotional campaigns: The ISP can come up with an innovative promotional campaign as well. For instance, a campaign that shows the importance of staying connected with people and that internet is helping us to stay connected with our near and dear ones. In order to make this promotional campaign to reach larger masses, the social media networking sites like Facebook, Twitter and the YouTube can be used easily. It has to be understood that the main target groups of people are the ones who use internet. Smart phones are run with the help of internet. Therefore, these people can be easily targeted by the means of creating a promotional campaign where people shall be asked to participate (Hamid, Ab Talib Mohamad, 2014). This could be another effective means of reaching out the people at the right time. Companies like Apple, Samsung have been found to use this marketing strategy at a regular interval. Process: The process of providing the internet service is by the means of cables and wire. There is no scope for a various level of transmitting the service from one place to the other. However, it can be said that the Company might increase their region of operation within UK and Europe. This might fetch them better market opportunity and might help them to prosper in the market. Partnership: Promotion by the means of partnership is also another productive idea that Freeserve might use in order to promote their service among the people. For example, Freeserve might make partnership with a number of TV channels and promote their advertisements by in their channels. Same kind of approach has been found with Apple and Airtel, where Airtel offered free connection with the mobile sets of Apple (Liu et al., 2017). Therefore, partnership promotional activities are common and can be used easily. Conclusion: A detailed analysis has been conducted on the marketing mix elements. Primarily, a theoretical approach has been made on the 8Ps of marketing. On the basis of the understanding, promotional recommendations have been made. As it has been evident that Freeserve as a service provider cannot use all the marketing mix elements for its marketing technique. However, apart from the quality of the service that the Company provides, it is expected that Freeserve should also involve in better promotional techniques as well. Carrying out any kind of corporate social responsibility activity or by the means of partnership can be the most effective means of promoting their service among its users. On the other hand, developing an advertisement is the foremost requirement for Freeserves marketing strategy. References: Ahmed, S., Rahman, M. (2015). The Effects of Marketing Mix on Consumer Satisfaction: A Literature Review from Islamic Perspective. Al-Dmour, H., Al-Zubi, Z. M., Kakeesh, D. (2013). The effect of services marketing mix elements on customer-based brand equity: An empirical study on mobile telecom service recipients in Jordan.International Journal of Business and Management,8(11), 13-26. Barrett, H., Weinstein, A. (2015). Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. Datta, H., Ailawadi, K. L., van Heerde, H. J. (2016). 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